Election analyst and political strategist Rachel Bitecofer will discuss her latest book, “Hit 'Em Where It Hurts: How to Save Democracy by Beating Republicans at Their Own Game,” take questions, and sign books. Copies will be for sale for $20, with $5 from each book benefiting the DPLC.

Bitecofer came to prominence after predicting the size (to the seat) of the Democrats’ rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept—negative partisanship, or the idea that voters, even most so-called independents, don’t vote for their candidate so much as they vote against their candidate’s opponent. The way for Democrats to wage—and win—electoral war, Bitecofer writes, is to present themselves as “brand ambassadors for freedom, health, wealth, safety, and common sense,” the very opposite of the extremist, freedom-fearing right.